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Augmented Reality for Sales & Marketing

In the last blog we talked about the use of Augmented Reality (AR) and the real-world use cases, primarily pertaining to service related industries and industries with a service component, such as appliances, automobiles or electronic equipment. These industries are already adopting the use of AR as part of their training component for reasons that include:

  • Increased efficiency and safety
  • Improved training (hands-free) and knowledge transfer
  • Better collaboration
  • Easier remote training with lower travel costs

The IDC study of May 2018 also found that AR is being adopted for customer facing opportunities in Sales and Marketing. This is not surprising when you consider that most people have a more positive reaction to more engaging visual stimuli such as that provided by AR. In the past, sales involved a lot of brochures and paper catalogs. For companies that have adopted the new technology, products are being digitized as 3D assets and can be served up in AR via a tablet, a phone, or even through AR goggles.

This is a win for the sales people who can’t necessarily haul around or demonstrate the capabilities of large items but who can present that information for the items via AR. 62% of the respondents to the IDC survey chose "product demonstrations without the hassle of transporting the item" as their primary reason for using AR. Another 59% responded that placing a digital version of a product in a client’s environment and offering virtual customizations was an important tool for closing deals.

Not surprisingly, customers were also interested in the digitized instruction manuals offered with the product sales.

Sales people will adopt the best technologies to assist with the sales cycle, and in the May 2018 IDC study 65% of those who responded to the survey felt they saw a positive return on investment with the use of AR as a sales tool. More than half the respondents cited shorter sales cycles with customers being able to visualize the products remotely. Reduced travel costs on the part of the sales person also contributed to a positive ROI.

For those of you who are still skeptical about the validity of AR for business use, it’s beginning to look like a no-brainer. Maybe it’s time to get on the bandwagon and adopt the technology. We can assist with constructing a plan to incorporate AR into your business as well as provide help with your 3D content.

Whatever your use case may be, call 800-803-1050 or Contact Us to see how easy it is to get your business AR ready. We are enabling digital transformation for everyday business.

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Pictures and video don't convert like first-hand experience does.

 

 

Research shows that using augmented (AR), and virtual reality (VR), is more compelling and more likely to persuade your audience to buy, learn, and understand what you have to share. Use makeSEA to deliver content that connects with your audience like no other medium can.
 

Compel your audience with

Content Management and Cross-Platform Collaboration 
for Augmented and Virtual Reality

 

The fastest way to organize and share your content as if you are together with your audience in real life and keep it fresh using next-generation virtual and augmented reality technology.

 

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It's time to change the way you communicate, collaborate and compel your audience.

 

Time to change the way you capture and curate evolving ideas.

 

Use makeSEA content management platform + Catapult, our cross-platform client app for mixed reality and spatial collaboration to share your vision and inspire your audience with content that you are already producing.

 

 

10X-100X Time Savings • Recyclable Content & Scenes

 

Use makeSEA to reduce your AR and VR production time by an order of magnitude, or two.

 

Blend content from multiple sources tell a better story:  3D models, real-world scans, video, and you!


Keep things fresh and relevant and improve experiences over time as your content and XR technology mature.
 

Enabling augmented reality, mixed reality and spatial computing for everyday use.SM

 

 

Catapult your vision, in real-time together, for FREE.


It's as easy as a social media post:

 

  1. Create an account, start a project and upload your content from most any content source1.
     

  2. Launch Catapult, makeSEA's mixed reality client app on your VR or AR compatible device2.
     

  3. Share and collaborate using your own spatial content, with others together in real-time, in the same physical space and remotely.

 

Click Here to Get Detailed Instructions, Download and Install

 

Try makeSEA now! Simply register here and start publishing.

 

makeSEA is also available as a privately branded (white-label), or custom integrated solution for enterprise. Please Contact Us for more information.

 

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1:Catapult supports assets saved in GLB (preferred), FBX, OBJ, STL or MP4 (standard 720p, 1080p, or 3K 360˚ spherical surround format), or a makeScene package for live over-the-air collaboration with shared spatial content.  See the how-to guide for hints and instructions on how to easily export or convert content from most 3D authoring tools and platforms. 2:makeSEA supports Oculus Quest 2, Magic Leap 1, and Microsoft Hololens 2, makeSEA for Enterprise supports additional client devices; contact us for more information.

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